What results can we actually expect?
The honest answer is: it depends on how consistently your people show up after the program ends. What we can guarantee is that every participant leaves with a clear personal narrative, an optimised LinkedIn profile, professional video content ready to post, and the skills to keep going. What we’ve seen from every engagement so far is that people who were reluctant to post at all are still posting three months later — because the confidence piece changes everything.
How do we know this will work for our industry?
If your buyers are on LinkedIn — and in B2B, they almost certainly are — this works. We’ve worked across professional services, environmental, and technology businesses. The methodology doesn’t change by industry. The stories do. That’s exactly what the extraction process is designed to uncover — what’s specific, interesting, and credible about your people in your world.
How do we measure whether it’s working?
We look at the things that actually predict revenue, not vanity metrics. Are your people posting consistently? Are buyers mentioning they’ve seen their content before the first call? Are first conversations warmer? Are sales cycles shortening? LinkedIn reach and engagement will grow over time — but the leading indicator is whether your people are showing up at all. Before StoryFuel, most aren’t. After, they are.
What if I’m terrible on camera?
Almost everyone thinks they are before they start. In our experience, the people who are most convinced they’re bad on camera are often the ones who come across best — because they’re not performing. The filming day is designed specifically to get people comfortable before a single frame is captured. You won’t be handed a script and pointed at a lens.
What if I don’t know what to say?
That’s exactly what we’re here for. You don’t need to figure out your story before you arrive — we extract it. Most people are surprised by how much they actually have to say once someone asks the right questions. The personal brand session is specifically designed to surface the thinking you didn’t know was there.
Will I have to post every day?
No. The goal isn’t volume — it’s consistency at a pace that’s sustainable. Most people aim for two to three times a week. Some post less and still see results. We help you find a rhythm that works for you, not a schedule that burns you out in a fortnight.
I’m a marketer — is this relevant to me too?
Absolutely. In fact some of the most powerful content comes from marketers who are willing to have a genuine point of view on their industry. If you’re client-facing, if buyers research you, if your expertise would mean something to the people your business is trying to reach — you’re exactly the kind of person this is built for.
What if our company has strict rules about what we can say publicly?
That’s exactly what the brand framework addresses. Before any content is created, we work with leadership to establish what’s on limits, off limits, and what needs sign-off. Every participant works within those guidelines. If your business has specific compliance or regulatory requirements, we factor those in from the start.
Do you understand our industry specifically?
We don’t need to — and that’s actually the point. The best content about your industry comes from the people who live in it every day. That’s your team. Our job isn’t to understand your industry. It’s to understand your people well enough to get their expertise out of their heads and into a form buyers can actually find and trust. The industry knowledge is already there. We just get it out.
