The expertise that makes you worth choosing is already inside your business. We help B2B companies get it in front of the buyers who decide.
Maybe someone said you should be doing video. Maybe you made one, it sat on the website, and nothing happened. Maybe you're paying someone to run your marketing and you're not sure it's working. Either way, the hard part was never the camera. It's knowing what's worth filming, who should be in it, where it goes, and how to make sure it gets used.
Knowing what you want to film is not the same as knowing what to make.
Most people arrive with a list. A brand video. A how-to library. Something for socials. It sounds like a plan, and it usually isn't, because nobody has asked who each video is for, what job it does, or where it needs to live to be found. That is the bit we unpick first, and it is the difference between a library that works and forty videos nobody watches.
Most B2B video gets made once and forgotten. Filmed, posted, and never used again.
We don't hand you a file and leave. We work out what's worth making, make it properly, and set you up to keep it working long after the camera's gone.
of B2B purchase decisions happen before the first sales call
of buyers prefer content from individuals over brands
of buyers research on social before speaking to sales
By the time somebody rings you, they have usually decided who was worth ringing. Which is why we put your people on camera rather than your logo.
If video won't move the needle for you, we say so before you spend a cent. We would rather lose the job than sell you the wrong thing.
Not a glossy corporate video nobody believes. The people who do the work, explaining it in a way buyers trust.
We don't hand over a file and disappear. We help you get it in front of the buyers who decide, and set you up to keep it running.
Storyfuel is built for B2B businesses where the right people, on camera, would change how buyers see you, and how they find you. We specialise in trade, manufacturing and industrial. It's the work we love most. Plenty of them sell to consumers as well, and that's no problem.
Since doing the videos and sharing them on LinkedIn, the website and direct to clients, I get people contacting me out of the blue, asking questions and asking for meetings. At trade shows, people I've never met say “I saw your video on LinkedIn”. They know me and want to work with me before I've even met them.
The next step.
You know why you've been putting it off. The first conversation is free and there's no pitch. We'll work out whether video's right for you, and if it is, where to start.
Six questions, a straight answer, and one thing you can use today. Or just write to us.